Asif has been a Director of Karimjee Group since 2014. Asif currently runs his own accountancy practice, AZR Limited based in London, United Kingdom.

Prior to running his own business, Asif graduated from the University of Manchester Institute of Science and Technology with a BA Honours degree in Management Sciences. After graduating Asif worked at Andersen and then Deloitte & Touche specialising in Real Estate and Hospitality within both audit and corporate finance. Asif worked in the city for 12 years before deciding to set up AZR Limited an accounting firm working with SME businesses, real estate funds and private equity. Alongside his work commitments Asif is a trustee of Dreamarts, a charity helping young people from difficult backgrounds express themselves through the arts.